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Retail Area Profiles

The San Jose Redevelopment Agency, City of San Jose, and its citizens are jointly setting the direction for San Jose by creating strategies and plans to guide development. These strategic plans are particularly relevant to bringing retail to Downtown and the ten Neighborhood retail areas. Please click here to visit the San Jose Redevelopment Agency website for a comprehensive list of plans.

 

 

 
 

ULI RETAIL STRATEGY

The Urban Land Institute was commissioned to create a strategy for Downtown retail revitalization. The resulting report suggested that the Redevelopment Agency move quickly to create a mixed use project that would take advantage of the strength of the marketplace and fill in gaps between downtown destinations.

For the complete document, please click here.

 

SAN JOSE NEIGHBORHOOD RETAIL MODEL

The City of San Jose, Office of Economic Development, commissioned a study of San Jose's retail potential.  A consultant team developed the San Jose neighborhood retail model which summarizes the underserved retail demand and supportable square feet of new retail space in San Jose by neighborhood trade area and type of store.  The study also considered general regions/areas of San Jose to determine what types of uses might be best placed in various strategic locations thought the City.

For the complete document, please click here.

 

DOWNTOWN DEVELOPMENT STRATEGY

The Downtown Development Strategy defines a vision for Downtown San Jose. The strategy includes guiding principles, which establish general concepts and top priorities. The top priorities are developing retail and housing, completing river and creek parks, developing parking alternatives, investing in streetscape improvements, expanding the convention center and updating the Zoning Ordinance.

For the complete document, please click here.

 

DOWNTOWN STREETSCAPE MASTER PLAN

The Downtown Streetscape Master Plan defines the framework for new growth in the Greater Downtown. Through design plans, streetscape policies and comprehensive design guidelines, the plan sets the structure for an enriched pedestrian experience that supports and accommodates the existing area.

For the complete document, please click here.

 

MIXED USE RETAIL DESIGN GUIDELINES

The Mixed Use Retail Design Guidelines ensure that maximum opportunity and flexibility exists for retail uses to activate the base of new mixed use developments. A number of elements ranging from ceiling heights to signage are outlined for architects and developers to consider for new ground floor space.

For the complete document, please click here.

 

SOUTH FIRST AREA DEVELOPMENT STRATEGY

The South First Area (SoFA) district, a distinctive arts/entertainment area, is located at the southern end of Downtown San Jose, between San Jose State University and Convention Center. The SoFA Strategic Development Plan serves as a guide for development projects in the SoFA district. The plan includes design proposals that build on the vision for the SoFA district as presented in the Greater Downtown Strategy.

For the complete document, please click here.

 

DIRIDON/ARENA DEVELOPMENT STRATEGY

The Diridon/Arena Area is anchored by the Diridon Station (Cahill and Santa Clara Streets). The station is the regional ground transportation hub for CalTrain, Amtrak, the Altamont Commuter Express and VTA light rail. The Diridon/Arena Area Strategic Development Plan establishes land uses, circulation patterns for transit, pedestrians, and vehicles, the basic requirements of utilities and public infrastructure, standards for design and development; and strategies for next steps and implementation.

For the complete document, please click here.

 

STRONG NEIGHBORHOODS INITIATIVE

The Strong Neighborhoods Initiative (SNI) is a partnership between the City of San Jose, the San Jose Redevelopment Agency and the residents of San Jose, Ca. The initiative is to improve neighborhood conditions to enhance community safety, expand community services and strengthen neighborhood associations.

For more information, please visit the SNI website.