Understanding the demographics of the marketplace is a critical
component to evaluating whether a particular location is right for
you. What is the population within a five-mile radius? What is the
median household income? What is the profile of downtown office
workers or residents? Having answers to these questions can help
you build your business plan and ultimately support a successful
retail tenancy.

Alum Rock
Blossom Hill/Almaden
East Santa Clara
Japantown
North 13th Street
Story Road
The Alameda
University
West San Carlos
Winchester
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