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Understanding the demographics of the marketplace is a critical component to evaluating whether a particular location is right for you. What is the population within a five-mile radius? What is the median household income? What is the profile of downtown office workers or residents? Having answers to these questions can help you build your business plan and ultimately support a successful retail tenancy.

Downtown

Neighborhoods

Alum Rock
Blossom Hill/Almaden
East Santa Clara
Japantown
North 13th Street
Story Road
The Alameda
University
West San Carlos
Winchester